The numbers are in…

A few posts back, I wrote the following, part to pay particular attention to is bolded:

So, thus far I’m really excited. Based on some early projections, we’re looking at around a 20 percent YOY growth for the month of February, which is good heading into the spring season, since baseball and softball are traditionally very popular sports in the area.

In case you’re not familiar with the lingo, “YOY” is the acronym for “year-over-year.” In other words, I was expecting that when traffic numbers came in, there would be 20 percent more pageviews on ADVarsity in February of this year compared to February of last year.

Well, the numbers came in. We hit that target, and a little bit more.

The year-over-year growth actually wound up being 35.9 percent for the month of February. If you include mobile traffic (ADVarsity didn’t have a mobile site last February, but does now), the total YOY growth increases to 46.4 percent.

But there’s more to life than pageviews. The YOY growth on unique visitors was 41.4 percent. Total visits went up 21.6 percent.

In short, so far, so good. So very good.

Here’s to March.

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