Let’s play “How well do you know Robert?”

All these places make great wine. But one of these business cards is not like the others...

I was invited by my friend Kristy (If you’re in Sacramento and need a cake baked, talk to her) to a special Irish-oriented wine tasting event in the small Napa Valley town of Rutherford this weekend. I’ll admit I was a bit of a fish out of water:

Me: Wow, I can really taste the oak in this.
Vintner: Sir, that was actually fermented in a stainless steel tank, not an oak barrel.
Me: (awkward pause) Wow, I can really taste the stainless steel in this.

OK, the above conversation didn’t actually happen, but I wouldn’t have been surprised if it did.

The photo above are six business cards I got from wineries at the event.

Now, I’m going to show you the opposite side, and see if you can guess which one of these cards grabbed my attention, based on what I do in my day job when I’m not taking a sip of pinot, munching on a piece of cheese, and trying to act like I know what the heck I’m doing when doing so:

Flora Springs, based in St. Helena, grabbed my attention with its use of not only social media links on business cards, but a QR code. The code links to a page on the winery’s website talking about the 100th birthday of the family matriarch. A good way to take the humble business card and attach some unique promotion to it.

I know many of the folks on the advertising side of my paper now have QR codes on their business cards as well.

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